# Product Catalog & Digital Experience Platform - Avantit > Custom Umbraco solution for managing a catalog of 10,000+ products with ERP integration for real-time stock and pricing. Canonical: https://www.avantit.pt/en/projects/umbraco-product-catalog/ Source: AvantIT — https://www.avantit.pt (Microsoft Solutions Partner, Matosinhos, Portugal) --- umbraco 2024 # Product Catalog & Digital Experience Platform Industrial Manufacturing Company | Manufacturing Custom Umbraco solution for managing a catalog of 10,000+ products with ERP integration for real-time stock and pricing. ![Product Catalog & Digital Experience Platform] 70% reduction in catalog update time Real-time stock and pricing from ERP 45% increase in online product inquiries [Back to projects](https://www.avantit.pt/en/projects/) ## The Challenge The company managed its product catalog through static PDF documents and a basic website that required developer intervention for every update. Product information was frequently outdated, and there was no connection to the ERP system for stock availability or pricing. ## The Solution Avantit built a custom Umbraco-powered product catalog with advanced search and filtering capabilities. The solution integrates with the company SAP ERP via a custom .NET middleware layer, providing real-time stock levels and market-specific pricing. Content editors manage product descriptions, images, and specifications through an intuitive Umbraco backoffice with custom property editors. ### Client Overview A Portuguese industrial manufacturing company specializing in construction materials and industrial components, serving B2B clients across the Iberian Peninsula. The company manages a portfolio of over 10,000 SKUs across multiple product families. ### Business Challenge The company’s digital presence was severely limited: - Product catalog was maintained as downloadable PDF files, updated quarterly - Website changes required developer involvement, creating bottlenecks - No real-time connection to SAP for stock availability or pricing - Sales team relied on phone calls to check product availability - Competitors were offering superior online product discovery experiences ### Solution Overview Avantit implemented a comprehensive digital product experience built on Umbraco CMS: - Product Information Management: Custom document types in Umbraco for structured product data including specifications, certifications, and technical documents. - Advanced Search & Filtering: Examine-based search (Lucene) with faceted filtering by category, material, dimensions, and application area. - SAP Integration: Custom .NET middleware service synchronizing product data, stock levels, and regional pricing from SAP every 15 minutes, with on-demand sync capabilities. - Custom Property Editors: Tailored Umbraco backoffice experience allowing the marketing team to manage rich product content without technical knowledge. - Quote Request System: Integrated inquiry forms with product pre-selection, routed to the appropriate regional sales team via automated workflows. ### Business Benefits The digital catalog transformed the company’s online presence and sales process. The 70% reduction in catalog update time freed the marketing team from manual PDF production. Real-time stock and pricing information reduced sales inquiry response times and eliminated the frustration of quoting on unavailable products. The 45% increase in online product inquiries demonstrated that B2B buyers increasingly prefer self-service digital channels, with the new platform capturing demand that previously went to competitors with better online experiences. ### Ready to achieve similar results? Contact us to learn how we can help your business turn challenges into opportunities. ### Inspired by this case study? Share this success story with your network Share: ### Project Details Client Industrial Manufacturing Company Industry Manufacturing Year 2024 Technologies Umbraco .NET ERP Integration Product Catalog ### Other Projects [![Collaborative Learning Platform] Collaborative Learning Platform EduTech](https://www.avantit.pt/en/projects/plataforma-formacao/)[![Multilingual Corporate Website for European Services Group] Multilingual Corporate Website for European Services Group European Services Group](https://www.avantit.pt/en/projects/umbraco-multilingual-website/)[![Predictive Dashboard] Predictive Dashboard InduMan](https://www.avantit.pt/en/projects/dashboard-predictivo/)