Essential
Always active Basic site functionality, security and anonymous session identification. Contains no personal data.
Google Analytics 4 via Tag Manager. Collects navigation data in an aggregated, anonymous way to improve site experience.
Microsoft Clarity. Records sessions and creates heatmaps to identify usability issues. No personal data is transmitted.
HubSpot CRM. Tracks visits and conversions to support the B2B sales process. Only activated after voluntary identification.
Enables the Tawk.to live chat system for real-time support.
