The Challenge
The group operated separate websites for each market, built on different legacy CMS platforms. Content duplication, inconsistent branding, and high maintenance costs were hindering growth and digital transformation efforts.
The Solution
Avantit designed and implemented a unified Umbraco multisite solution hosted on Microsoft Azure. A single Umbraco instance manages content for all 5 markets with language variants, shared media library, and market-specific content sections. The integrated client portal provides personalized dashboards for service tracking and document access.
Client Overview
A leading European professional services group with offices across Portugal, Spain, France, Germany, and the Netherlands. The group provides consulting, engineering, and managed services to enterprise clients across multiple industries.
Business Challenge
The group was managing five separate websites, each built on a different CMS platform (WordPress, Drupal, and two custom-built systems). This fragmented approach resulted in:
- Duplicated content management effort across markets
- Inconsistent brand presentation and user experience
- High total cost of ownership with multiple hosting environments and licenses
- No centralized analytics or content governance
- Difficulty launching campaigns simultaneously across all markets
Solution Overview
Avantit consolidated all five websites into a single Umbraco CMS instance with multisite and multilingual capabilities:
- Unified Content Architecture: Shared document types and templates with market-specific overrides where needed.
- Language Variants: Native Umbraco language variant support for content in 5 languages with translation workflow management.
- Client Portal: Authenticated area built with Umbraco Members, providing clients access to project dashboards, invoices, and support tickets integrated with the company’s ERP system.
- Azure Hosting: Deployed on Azure App Service with CDN for optimal performance across all European markets.
- Headless API: Content Delivery API enabled for the mobile app team to consume content from the same source.
Business Benefits
The consolidation delivered immediate and measurable results. The 60% reduction in CMS costs came from eliminating multiple platform licenses and reducing hosting to a single Azure environment. The marketing team can now publish content in one language and manage translations through a streamlined workflow, reducing time-to-publish from days to hours. The unified analytics dashboard provides group-level insights into digital performance across all markets for the first time.
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